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The collection will benefit organizations focused on aiding LGBTQ+ youth: It Gets Better Project, Ali Forney Center, BAGLY, and OUT MetroWest.īoth collections also include apparel celebrating Pride. Design options are influenced by the individual bisexual, pansexual, nonbinary, and transgender flags as well. Read more about Nike's Pride efforts here.Ĭonverse, owned by Nike, is launching its fifth Converse Pride Collection with sneakers also inspired by the More Color, More Pride flag. These causes include Athlete Ally, which aims to eliminate homophobia and transphobia in the sporting world inclusivity educational organization LGBT SportSafe and the Gilbert Baker Foundation, whose mission is to protect Baker's legacy as the designer of the original rainbow Pride flag. Nike is donating $500,000 to 20 LGBTQ+ organizations through grants of $25,000 administered by the Charities Aid Foundation of America. It was first popularized in 2017 by civil rights activist Amber Hikes (pictured above), and the campaign was developed by local ad agency Tierney. The More Color, More Pride flag added black and brown stripes in order to recognize people of color in the LGBTQ+ community.
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What's special about the Air Force 1 is that it features a heel mark of 10 colors that, according to a press release, was inspired by the More Color, More Pride flag originating in Philadelphia. This year, the collection includes an array of colorful sneakers such as the Nike Air Force 1 and the Nike Air Max 2090 (plus a sandal, the Nike Air Deschutz). Nike has released a BeTrue Collection to celebrate Pride Month every year since 2012 - and 2020 is no exception. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. The sandals? Well, those are just bright.As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too.
#NIKE GAY PRIDE SHOES FREE#
A rainbow-themed version of the label's modern-classic Free 5.0, they're finished with a black-on-black tribal print overlay that, actually, tones things down a bit. Oh, and there's also the fact that, as long as you're on-board with some color - OK, a lot of color - the shoes included in the collection are pretty damn cool. It's admirable, and if they want to be on the right side of history, more big companies should do the same.
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(Collins, by the way, may actually be teaming with Nike on the campaign.) And we've got to commend Nike for not being shy about - and please excuse the facile sports metaphor here - stepping up to the plate and actually taking a stand in support of the LGBT community. The release is perfectly timed, being that it's Gay Pride Month, of course, but also because it hits in the wake of the publicity surrounding athletes like Robbie Rogers and Jason Collins coming out recently. Profits from the sale of the collection will be donated to the LGBT Sports Coalition, with the aim of ending discrimination in the athletic world. Nike just expanded the #BeTrue collection they launched on a geo-specific basis last year with a new run of product that's for sale online, which means it's available to the whole wide world (instead of just Portland, NYC, and San Francisco).